Amazon Port
@ Cannes Lions International Festival of Creativity
Amazon Port at Cannes Lions 2025 was a bold evolution of our brand experience - bringing together creativity, technology, and customer insight to help brands connect with audiences in meaningful ways.
We built on the elegance of our 2024 Mediterranean-inspired activation, this time drawing color and texture from natural materials and garden elements. The experience unfolded across a Riviera-style landscape, blending lush design with purposeful storytelling.
As ACD for Spatial, I led the creative direction and design of the full guest journey—shaping every moment, from concept to execution. I partnered closely with fabrication to ensure every detail was delivered with intention and craft.


























Creative Agency: Pinch
Production Agency: Salt Productions
Executive Creative Director: Michael Brown
Associate Spatial Creative Director: Ina Kanaoki
Associate Graphic Creative Director: Sam Anderson
Properties Creative Director: Jess Kaihoi
Properties Art Director: Sharon Lee
Properties Spatial Designer: Yujin Lim